Social media marketing is the use of social media platforms and websites to promote a product or service, Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
SOCIAL MEDIA MARKETING PROCESS
We divide your Social Media Marketing Process as per below stages.
1. Creating Engaging Social Content
2. Posting Company Related Updates
3. Integrate Social Media Activity into Other Marketing Plans
4. Promotions and Social Campaigns
5. Sustained Monitoring
Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic, ongoing. social content calendar to guide you to your goals.
We plan to engage our social media audience by sharing company news, press releases, events, employee spotlights, and more. We will also pay close attention to industry trends and share them. This will help you gain exposure with your target market
With clear communication and monthly brainstorming meetings, we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material. Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will also pay close attention to industry trends and share them. This will help you gain exposure with your target market.
We will utilize social channels to connect with your follower base and engage them with promotions to get them excited about both current events, and the brand itself. These campaigns can last as short as a day or can run up to six months. We’ll be able to analyze the results from each campaign, and then we will provide a report of its success. Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.
WIt is important to regularly maintain marketing activity for maximum growth. We will continually monitor each channel and will respond to any questions, comments, and posts within two hours. This will allow us to confirm that accurate information is relayed back to the person asking.
We will provide you with:
Daily and Weekly Analytics — such as follower growth, reach, demographics, comments, “likes”, shares, and retweets
Reporting- Summarizing various results and activities over each quarter.
We will set up a meeting to go over the results, to then tweak our approach accordingly