Google Ads (formerly Google AdWords ) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.
GOOGLE ADWORDS PROCESS
We divide your Google Adwords Process as per below stages
1. Staying current
2. Covering all the bases
3. Ongoing process
4. Clearing clutter
Why pay for something that doesn’t work for your company? We know the answer, and that's why we constantly monitor the effectiveness of your keywords to maximize results.
Not all keywords are created equal, so in some cases the most popular terms and words won't get you too far. That's why we will develop a set of less frequent long-tail keywords to keep you competitive.
Once you start a PPC campaign, it should constantly adapt to changes in the search environment. We will make sure to stick to relevant best practices regarding search result.
If something isn’t working, it goes in the trash bin and we analyze why the keywords did not work out. Thus, you get an idea of what is effective and is not.