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SEARCH ENGINE OPTIMIZATION
Search Engine Optimization, or SEO, is the process of increasing the visibility of your website in organic search results. The term "organic" is used here to distinguish from paid search results. Major search engines, like Google, Bing, and Yahoo, rank websites based on specific parameters. Website owners incur no cost during this process. By optimizing your website and boosting your rankings in search engine results, you will gain greater visibility and visitor traffic to your website will increase. If your website currently ranks poorly in search engine results, we've got some good news. You can increase your page rankings by implementing a tailored, tested search engine optimization (SEO) strategy.
SEARCH ENGINE OPTIMIZATION PROCESS
We divide your Search Engine Optimization Process as per below stages.
- 1. Auditing your Website
- 2. Crawling and Indexing
- 3. Accelerated Mobile Performance and Mobile Optimization
- 4. Ranking
First, your website will undergo what's called an "audit." The purpose of an audit is to ascertain your current rankings, understand your website's analytics, and identify keyword opportunities.
Search engines use automated bots called crawlers to scour the internet, find web pages, and decipher page data. These pages are then indexed on the search engines' internal servers and will appear in search results. This stage is about ensuring that your website is being crawled and indexed properly.
Search engines have increasingly started to develop mobile crawlers that rank web pages for mobile-only indexes. As such, having a mobile-optimized website will improve your overall rankings. Google also displays a carousel of search results that showcases web pages that have implemented what is called Accelerated Mobile Performance (AMP). AMP is a fast-loading HTML infrastructure, and while it is not yet a ranking factor, adding AMP to your website will likely result in greater visibility on Google's carousel.
While every search engine is different, the vast majority have three main ranking factors in common: keywords, content, and links.
During this stage of your SEO strategy, you will work to increase the quality of all ranking factors, with an emphasis on the three mentioned above
It is generally accepted that search engines place most weight on keywords and content during the ranking process. Because of this, it's imperative for you to know which keywords are in the highest demand within your market. You can then incorporate these keywords into high-quality content on your website.
In conjunction with other promotional activities, your website's content will naturally attract links from other websites. Search engines rely on link analysis algorithms that evaluate the sources, number, and anchor texts of links to determine the relevance of your site's pages in search queries.
Front-end and design are remarkably complex these days. That’s why we invite kind, smart folks from the community to run online workshops for all of us to learn together. And we have new ones.