One of the first things. We will do is analyze your customer base to determine how to craft messages that resonate with your audience. If you already have existing email subscribers, we will focus on how and why they signed up in the first place. How often do they open emails from your company, and what do they want to see in those emails? If you do not have an existing subscriber list, we will determine the best way to highlight your business and get the word out about what you offer.

We want to make sure your best work is finding your customers’ inboxes, and we also want to keep giving those customers information that is valuable to them so they remain customers — and possibly even help recruit others. This means understanding your business as well as you do. We will hold meetings with relevant employees and/or departments in your company to make sure you’re sharing important things with your email subscribers.

Now that we know who your email subscribers are, what makes your company unique, and what you want to communicate with your customers, we are ready to craft email marketing material. While we take complete control of crafting your messages, nothing is dispatched until you’re satisfied with the content.